MBA Fundamentals Business Writing - Softcover

Flood, Timothy E

Softcover

ISBN 10: 1506219888 ISBN 13: 9781506219882

Publisher: Kaplan Publishing, 2016

Synopsis

Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer’s query? The way you word, format, and transmit business correspondence directly affects the results you’ll get.

This handy guide provides thorough, straightforward guidance on the writing issues you frequently encounter. You’ll learn all of the business writing basics, including: 

• How to organize your writing for maximum efficiency
• Essential guidelines for enacting a professional tone and presence
• Helpful strategies for ensuring proper use of punctuation and grammar
• Practical techniques for the layout of your text and embedded visual objects
• Best practices for print and electronic communications, including memos, letters, reports, and emails

Kaplan MBA Fundamentals helps you to master core business basics in a few easy steps. Each book in the series is based on an actual MBA course, providing direct and measurable skills you can use today.

About this title

About the Author

Timothy E. Flood, Ph.D., teaches business writing, oral communication, and presentation skills as an associate professor of management and corporate communication at University of North Carolina's Kenan-Flagler MBA program. He serves on the Advisory Council of the Center for International Business Education and Research. Flood has presented on business communication subjects across the world, from Chapel Hill to Egypt.

Edition details

• Publisher: Kaplan Publishing
• Publication date: 2016
• Language: English
• ISBN 10: 1506219888
• ISBN 13: 9781506219882
• Binding: Paperback
• Number of pages: 226