The Customer Store: Find the Best Customers for Your Business - Softcover

Gould, Martin

Softcover

ISBN 10: 1505848733 ISBN 13: 9781505848731

Publisher: CreateSpace Independent Publishing Platform, 2015

Synopsis

FINALLY! A LASER-FOCUSED SOLUTION FOR FINDING THE BEST CUSTOMERS FOR YOUR BUSINESS! If you own a business, you know your top priority is finding customers to buy the products or services you sell. Whether you’re just getting started or you’ve been in business for decades, the decisions you make about your marketing are crucial to your success—and your survival. Here’s the problem: most small business owners base their marketing decisions on information that has nothing to do with their specific business. In fact, most often, the only data they see is whatever is provided to them by the people trying to sell them advertising! Figuring out which media to use, what messages to send and how much money to spend is time-consuming and frustrating. Wouldn’t it be great if you could just go to a place where you could just “buy” all the customers you need? Well, that’s exactly what The Customer Store is all about; an easy-to-follow, step-by-step process that eliminates the guesswork and wishful thinking and replaces it with information that’s analyzed and customized for your business. If you knew which people were more likely to buy your product or service, knew where they were located, knew what kinds of messages they would respond to, and knew which media they utilized, wouldn’t your marketing decisions be a whole lot easier? The information you need isn’t what the media gives you; it’s the data that’s right on your desk: your own customer list. By analyzing your own database, you’ll learn who your best customers are and how to find thousands of prospects just like them. You’ll be able to focus all your marketing resources and messages on people who are already likely to buy what you’re selling. That’s where The Customer Store comes in. You’ll learn the secrets, techniques and processes to turn your marketing expense into an investment that provides a continuous flow of “best” customers and prospects to your business. You’ll never have to guess about your marketing decisions ever again.

About this title

About the Author

Marty Gould is a marketing and media expert who has helped hundreds of businesses and organizations identify their unique point of differentiation to achieve sales success. For nearly 30 years he’s been developing innovative and practical marketing strategies for companies and non-profits of all sizes and disciplines, helping them discover what they do best and how to tell their story to the prospects and customers who are most likely to respond. While the majority of his clients are small and medium sized businesses, Marty has also consulted national brands including ACDelco, Pepsi, Anheuser-Busch, Lennox Industries & Granite Transformations. Marty has been a featured speaker on marketing at more than two-dozen major conferences across the U.S., with special emphasis in the construction/home remodeling industries. He is an educator for the Marble Institute of America and a frequent contributor to remodeling industry media on the subject of the Internet’s impact on local marketing strategy.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2015
• Language: English
• ISBN 10: 1505848733
• ISBN 13: 9781505848731
• Binding: Paperback
• Number of pages: 144
• Editor: Dinsmore Chuck