Organizing Color: Toward a Chromatics of the Social (Sensing Media: Aesthetics, Philosophy, and Cultures of Media) - Softcover

Beyes, Timon

Softcover

ISBN 10: 1503638618 ISBN 13: 9781503638617

Publisher: Stanford University Press, 2024

Synopsis

We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social.

Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with color's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey.

Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization―a "chromatics of organizing"―that is attuned to the protean and world-making capacity of color.

About this title

About the Author

Timon Beyes is Professor of Sociology of Organisation and Culture at Leuphana University Lüneburg.

Edition details

• Publisher: Stanford University Press
• Publication date: 2024
• Language: English
• ISBN 10: 1503638618
• ISBN 13: 9781503638617
• Binding: Paperback
• Edition number: 1
• Number of pages: 292