Unorganized retail from the lens of customers : A case study of Kolhapur City - Softcover

Gaikwad, Dr. Hemlata Vivek

 
9781503332713: Unorganized retail from the lens of customers : A case study of Kolhapur City
Softcover
ISBN 10: 1503332713 ISBN 13: 9781503332713
Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

The Indian history shows that unorganized retail is the core of India . Before anybody knew about what retail is, we had kirana stores, medical stores and lot many other stores working surprisingly well all over the country. But the entry of the big organized retail giants brought a question of the existence of the unorganized retail sector. The growth in the Indian organized retail market is mainly due to the change in the consumer’s behaviour. This change has come in the consumer due to increased income, changing lifestyles, and patterns of demography which are favourable. This generated an urgent need of understanding the unorganized retail being in the shoes of a consumer.

"synopsis" may belong to another edition of this title.

Publisher
CreateSpace Independent Publishing Platform
Publication date
2014
Language
English
ISBN 10 
1503332713
ISBN 13 
9781503332713
Binding
Paperback
Number of pages
150