Mastering Millennials: Understanding What Motivates Them and Causes Them to Take Action is a short nonfiction book that is targeted towards professionals who want to understand the “Millennial” Generation. It is geared towards corporations who are trying to build brand loyalty and win the business of Millennials. This generation cannot be overlooked because they have the combined spending power of over five hundred billion dollars a year. The book is also geared towards leaders who are trying to coordinate their places of business between three distinct generations (the Baby Boomers, Generation X, and the Millennials). This book also includes thoughts directly from a Millennial. Look for the # throughout the book for her insights.
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Jason Seyler has successfully developed and built a corporate team with Millennials over the last ten years. He has sold over $100 million in products to Millennials in the last five years, and has coached and developed thousands of Millennials in the past few years of his career. Jason brings a broad-ranging expertise in the development and management of business, client development, human development, systems, and sales channels, as well as an uncommon drive for success to all companies he works with.
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