Save My Retail Business: Redesign For Success - Softcover

Kuehn PhD, John P.

Softcover

ISBN 10: 1502304848 ISBN 13: 9781502304841

Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

The object of this book is to help the small family business survive. Anyone in retail knows that it’s a continuous battle, especially in the beginning years. But, is survival enough? Surviving the rest of the month or year is one thing, but to insure long-term prosperity, you have to go beyond survival. Big businesses have entire departments dedicated to survival and prosperity. They call it Business Development. Business Development involves continuous refining and redesigning a business in order to realize its full potential. It involves adjustments to management, financials, leadership, marketing, sales, information management, facilities, customer service and more. For a robust company able to withstand changes in the economic environment, business development never stops but is an ongoing process. The main thrust, goal and objective of this book is to provide a business development workbook for the small (under ten employees) retailer. The procedures, functions and activities explained in this book advance a small business from basic survival to a long-term balanced growth mode.

About this title

About the Author

John P. Kuehn earned his B.S. Degree From Rutgers University in 1964, a Master's Degree from the University of Vermont in 1965 and a PhD from the University of Tennessee in 1969. He taught at West Virginia University from 1969 through 1984. Since that time he has started, run and mentored various businesses

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2014
• Language: English
• ISBN 10: 1502304848
• ISBN 13: 9781502304841
• Binding: Paperback
• Number of pages: 192