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On Consumer Culture, Identity, the Church and the Rhetorics of Delight (Reading Augustine) - Softcover

Book 5 of 24: Reading Augustine

Clavier, Mark

 
9781501330919: On Consumer Culture, Identity, the Church and the Rhetorics of Delight (Reading Augustine)

Synopsis

The Reading Augustine series presents short, engaging books offering personal readings of St. Augustine of Hippo's contributions to western philosophical, literary, and religious life. Mark Clavier’s On Consumer Culture, Identity, The Church and the Rhetorics of Delight draws on Augustine of Hippo to provide a theological explanation for the success of marketing and consumer culture. Augustine’s thought, rooted in rhetorical theory, presents a brilliant understanding of the experiences of damnation and salvation that takes seriously the often hidden psychology of human motivation. Clavier examines how Augustine’s keen insight into the power of delight over personal notions of freedom and self-identity can be used to shed light on how the constant lure of promised happiness shapes our identities as consumers. From Augustine’s perspective, it is only by addressing the sources of delight within consumerism and by rediscovering the wellsprings of God’s delight that we can effectively challenge consumer culture. To an age awash with commercial rhetoric, the fifth-century Bishop of Hippo offers a theological rhetoric that is surprisingly contemporary and insightful.

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Review

"Mark Clavier's book is a significant piece of work, I hope it is widely read, and that he will continue to work on this." - Education Priest

About the Author

Christopher Meir is Lecturer in Film at the University of the West Indies, St. Augustine in Trinidad and Tobago, where he has taught since 2008. Meir is also a CONEX Fellow in the Department of Journalism and Audiovisual Communication at the University of Carlos III Madrid, Spain. He is the author of Scottish Cinema: Texts and Contexts (2014) and co-editor of Beyond the Bottom Line: The Producer in Film and Television Studies (Bloomsbury, 2014). He has also published a number of articles on industrial issues in Film and Television Studies.

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