Entrepreneurship in Action: A Retail Store Simulation - Softcover

Rosalie J. Regni & Jimmie G. Anderson

Softcover

ISBN 10: 1501310216 ISBN 13: 9781501310218

Publisher: Fairchild Books, 2008

Synopsis

Many design students dream of opening a retail store of their own, but the actual process of starting their own business can be quite daunting. Entrepreneurship in Action: A Retail Store Simulation provides an opportunity to practice all the steps necessary to conceptualize, develop, open, and finally operate a business in the safe and nurturing environment of the classroom. As they prepare to open their simulated retail business, students learn how to develop a product and product niche, conduct market research, and find funding and a good location for their store. Most important, when they reach the end of the book, they will have written a complete business plan in a format suitable for submission to a bank or other lending institution. This book brings your enterprising students one step closer to making their dream a reality. Each chapter begins with learning objectives and explains a concept, as well as addresses questions that an entrepreneur would need to ask. An assignment follows that directs the students to think creatively to apply the theoretical knowledge previously introduced. The simulation thus pulls together the content as well as the format of a well-conceived business plan.

About this title

About the Author

Rosalie J. Regni is an assistant professor at Virginia Commonwealth University.

Edition details

• Publisher: Fairchild Books
• Publication date: 2008
• Language: English
• ISBN 10: 1501310216
• ISBN 13: 9781501310218
• Binding: Paperback
• Number of pages: 432