Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days - Softcover

Knapp, Jake; Zeratsky, John

Softcover

ISBN 10: 1501140809 ISBN 13: 9781501140808

Publisher: Simon & Schuster, 2016

Synopsis

"Sprint offers a transformative formula for testing ideas that works whether you're at a startup or a large organization. Within five days, you'll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes." --Eric Ries, author of The Lean Startup

From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies.

Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there's a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.

About this title

Review

"Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world."--Beth Comstock, vice chair of GE

"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions--and finding those small, correct habits that make all the right behaviors fall in place." - Charles Duhigg, author of The Power of Habit

"To quote one of my colleagues, "don't get ready, get started." Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." - Tim Brown, CEO of IDEO and author of Change By Design

"Read this book and do what it says if you want to build better products faster." - Ev Williams, founder of Medium, Blogger, and Twitter

Book Description

From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies.

About this edition

• Publisher: Simon & Schuster
• Publication date: 2016
• ISBN 10: 1501140809
• ISBN 13: 9781501140808
• Binding: Paperback
• Number of pages: 288