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Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success - Softcover

White, Chad

 
9781500981976: Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success
Softcover
ISBN 10: 1500981974 ISBN 13: 9781500981976
Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

The Best Executions Are Powered by an Understanding of Best Practices

Email marketing offers unparalleled reach, acceptance, and effectiveness. It’s also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand.

After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to…

  • Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation
  • Create relevant messaging using savvy design techniques and smart targeting
  • Optimize list growth by finding and retaining high-value subscribers
  • Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle
  • Maintain stellar deliverability by understanding your responsibilities and those of your ESP

***Get the Kindle edition of Email Marketing Rules for FREE after you buy the paperback by visiting Amazon's Kindle Matchbook page: https://www.amazon.com/gp/digital/ep-landing-page

"synopsis" may belong to another edition of this title.

About the Author

Chad White has written thousands of posts and articles about email marketing trends and best practices—as a journalist at Condé Nast and Dow Jones & Co., and as a researcher and analyst at the Direct Marketing Association, Litmus, and the two largest email service providers in the world, Responsys and Salesforce.com. His research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, Advertising Age, Adweek, MarketWatch, and SmartMoney.

"About this title" may belong to another edition of this title.

Publisher
CreateSpace Independent Publishing Platform
Publication date
2014
Language
English
ISBN 10 
1500981974
ISBN 13 
9781500981976
Binding
Paperback
Edition number
2
Number of pages
336