Differentiating your dental office from the crowd is critical to practice vitality. Most dentists practice by reacting defensively to the situation around them - insurance, the economy, and the government. Successful practices clearly define their goals and then practice offensively with clarity to reach them. Profitable practices are able to leverage every portion of their office to get more out their efforts, their time, and their investment. In Secrets Of Creating A Prosperous Dental Practice, national dental marketing and practice growth leader Ginger Bratzel, D.D.S. covers the principles to create sustainable growth and increase your production. This book reveals: • The first question of dental practice growth isn’t “How” but rather “Why” • Being a business owner is a ‘full contact sport’ and how to prepare to play in the big leagues to win • Getting more out of your time and not be controlled by the clock • Why who you serve is more important than who you are • The role of team, systems and accountability as the gasoline to fuel your practice machine • Action steps to take right now and in the future with proven strategies for your practice • Prioritizing every step of your life so you don’t get bogged down to create the fastest path to your goals
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