The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done - Softcover

Spiek, Chris; Moesta, Bob

Softcover

ISBN 10: 1499339232 ISBN 13: 9781499339239

Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

We’ve written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done. How to Use This Book The only person who knows what you’ll hire this book for is you (but we have our theories). Consider:

• Cramming it to pull out anything you haven’t seen before.
• Flipping through it a few minutes before you conduct an interview to review the basics.
• Using it to think through who to interview when starting a project.
• Handing it to a colleague to quickly bring them up-to-speed on JTBD so they can be your interview partner.

Not Quite Ready? There are lots of resources available to help you get caught up on the Jobs-to-be-Done basics. Visit JobstobeDone.org and think about:

• Listening to the JTBD Radio podcast (especially the sample interviews).
• Taking the Online JTBD Course and learning on your own time.
• Attending a Switch Workshop and getting an immersive one-day crash course in Jobs-to-be-Done.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2014
• Language: English
• ISBN 10: 1499339232
• ISBN 13: 9781499339239
• Binding: Paperback
• Number of pages: 66