Social Media: Principles and Applications - Softcover

Sheldon, Pavica

 
9781498520904: Social Media: Principles and Applications

Synopsis

Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars.

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About the Author

Pavica Sheldon is assistant professor in the Department of Communication Arts, University of Alabama in Huntsville.

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Other Popular Editions of the Same Title

9780739192641: Social Media: Principles and Applications

Featured Edition

ISBN 10:  0739192647 ISBN 13:  9780739192641
Publisher: Lexington Books, 2015
Hardcover