Click Into Lead: Strategies for Internet Lead Generation: Volume 1 (Internet Alchemy) - Softcover

Opfell, Aaron; Kwok, Erin

Softcover

ISBN 10: 1497398673 ISBN 13: 9781497398672

Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

Internet lead generation is broken. Regardless if they are Mortgage, Financial Services, Legal, Automotive, Direct to Consumer, B2B, Insurance, Home Services, Education, Payday or Gambling, businesses struggle to buy, or generate quality opportunities for their sales force. Not surprisingly, the cost and complexity of driving traffic that converts into responsive internet leads has exploded in recent years into an all time high To make signal from the noise and provide a competitive edge, businesses need to have a true 10,000 foot view of all available internet lead generation strategies. Click Into Lead aims to be the executive or owner's road map to cost-effective, highly targeted internet traffic. 12 high level strategies are outlined, actual battle-tested tactics of the author's 9 year internet direct response advertising background. A bewildering array of marketing and advertising channels exist today on the internet including social, SEO, SEM, PPC, video, email, affiliate marketing, display advertising, and retargeting- but which is best and most right for your individual situation? A factual, executive overview weighs the pros and cons of each marketing or advertising channel...then ties them together in a powerful yet simple way.

About this title

About the Author

Aaron Opfell is a serial entrepreneur and the founder of SearcherMagnet in 2007, later incorporating it in 2012. Based out of Sacramento, CA, Aaron has founded multiple companies as well as pursuing a teaching and mentorship career through innovation hub HackerLab. A business brain from the beginning, Aaron was selling car detail, lawn mowing and snow shoveling at the tender age of 8, providing his first taste of the value of recurring revenue. At age 12 he was modifying the family computer and wrote his first C++ program. His passion for entrepreneurship and technology did not collide age 20, where employed as a mortgage sales professional, he inherited control of the company website and accidentally taught himself SEO, PPC and content marketing, resulting in record production and sales. It was at this point that it clicked for Aaron that the internet was a bottomless source of traffic if one could simply market products and services in a way that met a given audience expectation, catapulting him on a dynamic and exponentially growing trajectory.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2014
• ISBN 10: 1497398673
• ISBN 13: 9781497398672
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 152