A PR Practitioner's Guide to Activist Groups: When and How to Respond - Softcover

Silversmith, Keva

 
9781497319073: A PR Practitioner's Guide to Activist Groups: When and How to Respond
Softcover
ISBN 10: 1497319072 ISBN 13: 9781497319073
Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

Activist campaigns occur so far outside the normal course of business that few executives have given any thought to how to handle such a challenge. Activist groups exploit this individual and institutional naivety with strategies and tactics that have been validated over the last 50 years. A company’s response to activist demands is foremost a business decision, and then a communications undertaking. The public relations department becomes the focus for clever activists and battle-weary executives who all come calling for answers. With examples pulled from today’s headlines, Keva Silversmith offers corporate leaders, business executives and above all public relations professionals a philosophical and practical approach to engaging with activist groups.

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About the Author

Keva Silversmith is an accomplished public relations professional with deep, hands-on experience across the spectrum of communications roles and tactics. He has worked as a lead communicator in the private sector, government and the non-profit world. Educated as an attorney, Silversmith brings strategic insight to reputation management and crisis communications.

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Publisher
CreateSpace Independent Publishing Platform
Publication date
2014
Language
English
ISBN 10 
1497319072
ISBN 13 
9781497319073
Binding
Paperback
Number of pages
36