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Synopsis
The NHL’s New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!”
During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner, which were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.
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About the Author
Nicholas Hirshon is an assistant professor of communication at William Paterson University. He worked as a reporter for the New York Daily News from 2005 to 2011 and has written for the New York Times, the Wall Street Journal, and the Hockey News. He is the author of Nassau Veterans Memorial Coliseum and Forest Hills. Éric Fichaud is a retired NHL goaltender who played for the New York Islanders from 1996 to 1998.
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We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
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University of Nebraska Press, 2020
ISBN 10: 149622230X
ISBN 13: 9781496222305
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We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
Published by
University of Nebraska Press, 2020
ISBN 10: 149622230X
ISBN 13: 9781496222305
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Good. The colorful story of the rebranding of the mid-nineties New York Islanders. Seller Inventory # 00072039325
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We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
Published by
University of Nebraska Press, 2020
ISBN 10: 149622230X
ISBN 13: 9781496222305
Used
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Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
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We Want Fish Sticks : The Bizarre and Infamous Rebranding of the New York Islanders
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University of Nebraska Press, 2020
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ISBN 13: 9781496222305
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We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
Published by
University of Nebraska Press, 2020
ISBN 10: 149622230X
ISBN 13: 9781496222305
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We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
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WE WANT FISH STICKS
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We Want Fish Sticks : The Bizarre and Infamous Rebranding of the New York Islanders
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University of Nebraska Press, 2020
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ISBN 13: 9781496222305
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We Want Fish Sticks (Paperback)
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Paperback. Condition: new. Paperback. The NHL's New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton's frozen seafood, and opposing fans taunted the team with chants of "We want fish sticks!" During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner, which were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it. The colorful story of the rebranding of the mid-nineties New York Islanders. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781496222305