Business Storytelling Guide: Creating business presentations using storytelling techniques - Softcover

Cubero, Luis

 
9781495226625: Business Storytelling Guide: Creating business presentations using storytelling techniques
Softcover
ISBN 10: 149522662X ISBN 13: 9781495226625
Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

Have you ever wondered why business presentations are so boring? Wouldn’t it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell’s “Hero’s Journey” story structure to create captivating and compelling business presentations. The audience is the hero, you are the mentor, and the goal is to defeat the shadow. In business terms, this means creating an audience-centric presentation that is meaningful and compelling. Use the techniques provided in the Business Storytelling Guide to keep your audiences on the edge of their seats.

"synopsis" may belong to another edition of this title.

About the Author

Luis Cubero is a consultant at Intracon NA. He has been perfecting the use of storytelling techniques in business presentations for over 15 years, and now, you can use the "Business Storytelling Guide" to take advantage of these concepts to improve your presentations.

"About this title" may belong to another edition of this title.

Publisher
CreateSpace Independent Publishing Platform
Publication date
2014
Language
English
ISBN 10 
149522662X
ISBN 13 
9781495226625
Binding
Paperback
Illustrator
Scaggs Katie
Number of pages
146
Editor
Weber David