Business Storytelling Guide: Creating business presentations using storytelling techniques - Softcover

Cubero, Luis

Softcover

ISBN 10: 149522662X ISBN 13: 9781495226625

Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

Have you ever wondered why business presentations are so boring? Wouldn’t it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell’s “Hero’s Journey” story structure to create captivating and compelling business presentations. The audience is the hero, you are the mentor, and the goal is to defeat the shadow. In business terms, this means creating an audience-centric presentation that is meaningful and compelling. Use the techniques provided in the Business Storytelling Guide to keep your audiences on the edge of their seats.

About this title

About the Author

Luis Cubero is a consultant at Intracon NA. He has been perfecting the use of storytelling techniques in business presentations for over 15 years, and now, you can use the "Business Storytelling Guide" to take advantage of these concepts to improve your presentations.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2014
• Language: English
• ISBN 10: 149522662X
• ISBN 13: 9781495226625
• Binding: Paperback
• Illustrator: Scaggs Katie
• Number of pages: 146
• Editor: Weber David