Items related to Mapping Methods: For Design and Strategy
Synopsis
Mapping methods are used by teams to develop strategy to assist a wide variety of activities. Mapping methods are particularly useful for:Making informed design decisionsIdentify areas of opportunity for developing new products, services and experiencesAnalyzing a competitive landscapeTo understand trendsTo analyze complex, changing and ambiguous design problemsLook for areas where there are ideal factors to support a product or service.Look for areas without competitive rivalsEnable meaningful conversations about difficult design topicsUse real-time information to help identify potential problems and make the best decisionsCreate design that has a better return on investmentUnderstand your customer’s perspectivesCreate more successful design.Mapping methods can be applied to support informed design decisions as part of a Design Thinking approach to design. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world’s leading brands such as GE, Target, SAP, Procter and Gamble, IDEO and Intuit. It is being taught at leading universities including Stanford and Harvard. Design Thinking creates practical and innovative solutions to problems. It drives repeatable innovation and business value. Design Thinking can be used to develop a wide range of products, services, experiences and strategy. It is an approach that can be applied by anyone.This book is an indispensable reference guide for:Architects, industrial designers, interior designers, UX and web designers, service designers, exhibit designers, design educators and students, visual communication designers, packaging and fashion designers, all types of designersEngineers and Marketing professionalsExecutives and senior business leaders Decision makers in R&D of products, services, systems and experiencesSchool teachers and school students
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About the Author
Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and China. He designed and managed over 1,000 products and experiences as a consultant and in-house design leader for the world’s most respected brands. Rob has three decades experience in every aspect of product development, leading design teams to achieve transformational improvements in operating and financial results. Rob’s designs can be found in millions of homes and workplaces around the world. He is the author of eight books related to design, research and design thinking. Rob teaches as an Adjunct Professor at Art Center College of Design in Pasadena and consults to organizations in the United States and internationally and presents workshops related to design. He has taught at many respected design schools and universities throughout the world including Yale, Pepperdine University, Art Center Pasadena, Loyola University, Cranbrook, Pratt, Art Center Europe; and schools in Portugal, China and Australia.
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