Mobile Search ...the Rush for Mobile Gold - Softcover

Dunworth, Mr. David J

Softcover

ISBN 10: 1493617656 ISBN 13: 9781493617654

Publisher: CreateSpace Independent Publishing Platform, 2013

Synopsis

A Gold Rush is going on, and Mobile Search is why. Get in on the Mobile Search Gold Rush before you are passed by. Mobile Search is the foundation that the mobile marketing industry has been failing to recognize. Reach the customer by bombarding them with push-style messages? This is what using traditional marketing did, and we learned that consumers would rather find the businesses online with which they cared to do business. But they never forgot the companies that tried to bury them in solicitations. They hate them to this day and beyond. Marketers, who have gotten superb at the ‘Inbound Marketing” strategies of content, relationship building and nurturing failed to pay attention to mobile. Consumers are never far away from their mobile devices and are surfing the net regularly for information and entertainment. Incorporating mobile into every business’ marketing strategy will change their world. Mobile search is the way. The world’s eyes are on mobile. Mobile technology is at its greatest stage of growth, and the tsunami of mobile is growing larger still in its momentum. While the focus has been on mobile for some time, an amazing eight out of ten websites are not mobile capable. These outdated, static sites cannot be viewed on a mobile device without scrolling left/right and up/down. Search from mobile websites changes all that. With a global society focused on mobile devices, performing the search on their smartphones and tablets daily, it makes little sense why businesses worldwide have yet to figure out mobile’s real potential.

About this title

About the Author

David J Dunworth, CEO, Marketing Partners LLC David is a Performance Marketing Strategist and Consultant. As CEO of Marketing Partners LLC, a Nevada Limited Liability Company, he specializes in local lead generation strategies. With numerous subsidiaries, he remains quite busy despite being “retired.” D.J. Dunworth refers to himself as “The Over-Caffeinated Entrepreneur. Many would agree. His areas of expertise are well sprinkled with awards, recognition and international acclaim. As a serial entrepreneur, he has built and manages multiple enterprises, is a published author of hundreds of business articles and three other books. Mr. Dunworth is also a ghostwriter for business and celebrities alike. A professional business coach and presenter, he has enriched the lives of thousands, offering insights and recommendations to businesses large and small alike. With a global client base, he plays a key role in helping businesses “tell their story” in compelling, engaging content formats, and producing leads for his clients with ease. From mobile website development, digital media to multimedia distribution, local lead generation, publishing and content creation, he, his staff and companies support inbound marketing agencies, their clients and individual enterprises in the UK, Europe, Africa, India, Australia, Canada and the United States. A believer in focused discipline, tenacious research, performance driven content creation and unwavering customer loyalty.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2013
• Language: English
• ISBN 10: 1493617656
• ISBN 13: 9781493617654
• Binding: Paperback
• Edition number: 1
• Number of pages: 126