Fry's Chocolate Dream: The Rise and Fall of a Chocolate Empire - Softcover

Bradley, Mr John

Softcover

ISBN 10: 1492275085 ISBN 13: 9781492275084

Publisher: CreateSpace Independent Publishing Platform, 2013

Synopsis

Fry’s Chocolate Dream for the first time tells the amazing story of one of the great British cocoa and chocolate firms, J.S. Fry & Sons of Bristol. We follow Fry’s meteoric rise from their 1728 roots through the 19th-century to become the world’s largest in their field, driven by their invention of the world’s first chocolate bar and their creation of a mass market for cocoa. Facing intense competition, their 1918 merger with their great rivals and one-time customer, Cadbury’s, would prove to be a fateful decision. Far from the Birmingham giant cooperating with Fry’s, Cadbury’s launched an onslaught that decimated Fry’s, who were in the midst of accomplishing one of Britain’s largest and most complex business relocations. Facing ruin, Fry’s would be reinvented after the Second World War by a renegade son of George Cadbury himself, Egbert Cadbury, who led Fry’s to being one of the chocolate industry’s leaders in the U.K. and overseas, prior to their eventual incorporation into the Cadbury company. Illustrated with over 200 archive images, Fry’s Chocolate Dream tells the definitive story of a British icon.

About this title

About the Author

John Bradley brings an insider’s perspective to the writing of J.S Fry & Sons, having spent 24 years in the chocolate industry with Cadbury’s in the U.K. and Canada. After leaving in 2004, John began a new career as a writer, his first book, “Cadbury’s Purple Reign”, being the definitive history of Fry’s great rivals and sometime sister company. John subsequently co-authored “Store Wars: The Worldwide Battle for Mindspace and Shelf Space, Online and In-store” and is working on a new book charting the histories of 18 of the world’s top packaged goods companies.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2013
• Language: English
• ISBN 10: 1492275085
• ISBN 13: 9781492275084
• Binding: Paperback
• Illustrator: Kelly Ms Claire
• Number of pages: 190