The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you - Softcover

Fitzpatrick, Rob

Softcover

ISBN 10: 1492180742 ISBN 13: 9781492180746

Publisher: CreateSpace Independent Publishing Platform, 2013

Synopsis

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

About this title

About the Author

Rob is a tinkerer and tech entrepreneur who has been driving perfectly good companies out of business since 2007. Previously a shy techie and official winner of the World's Worst Salesperson award, he picked up quite a few bumps & bruises learning to talk to customers. The lessons are here, boiled down into practical, actionable tips based on extensive work with early stage companies through foundercentric.com.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2013
• Language: English
• ISBN 10: 1492180742
• ISBN 13: 9781492180746
• Binding: Paperback
• Edition number: 1
• Number of pages: 136