Synopsis
When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.
- Learn how UX content works with the software development lifecycle
- Use a framework to align the UX content with product principles
- Explore content-first design to root UX text in conversation
- Learn how UX text patterns work with different voices
- Produce text that's purposeful, concise, conversational, and clear
"synopsis" may belong to another edition of this title.
About the Author
Torrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. This incredible range of experience helps her empathize with a broad range of web and app users.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Strategic Writing for UX: Drive Engagement, Conversion,...
Seller Image
STRATEGIC WRITING FOR UX: DRIVE
Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Seller Inventory # 4CJULU0014PC
Seller Image
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Seller: Zoom Books Company, Lynden, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.1492049395.VG
Seller Image
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Fast & Free Shipping â" Good condition with a solid cover and clean pages. Shows normal signs of use such as light wear or a few marks highlighting, but overall a well-maintained copy ready to enjoy. Supplemental items like CDs or access codes may not be included. Seller Inventory # ZWV.1492049395.G
Stock Image
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_439186721
Stock Image
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_444395502
Stock Image
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Seller: Goodwill San Antonio, San Antonio, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good Reading Copy, May have minor shelf wear, Fast Shipping - Safe and Secure in Mailer. Seller Inventory # 4Q2SPP001TWC
Stock Image
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Seller Inventory # mon0003853816
Seller Image
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs1288827365
Stock Image
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR011366072
Stock Image
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 176. Seller Inventory # 26376150081