Items related to Powering Content: Building a Nonstop Content Marketing...
Synopsis
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.
Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:
- Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone
- Content creation: craft an engaging experience with content formats and copywriting formulas and templates
- Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
"synopsis" may belong to another edition of this title.
About the Author
Laura Busche (@laurabusche) is the author of the Lean Branding book from O'Reilly Media and heads content strategy at Creative Market -- an Autodesk company.
She earned a summa cum laude degree in Business Administration from American University in Washington DC, a Master of Arts in Design Management from the Savannah College of Art and Design (SCAD), and is currently completing a doctoral degree in Consumer Psychology. The World Economic Forum invited Laura to join the Global Shapers community of young people changing the world. She has grown passionate about content marketing from working at Groupon, National Geographic, mentoring hundreds of startups for Colombia's IT Ministry, and co-founding her own digital agency (www. ozonegroup.co).
Laura is also a regular contributor at Smashing Magazine, Sitepoint, Invision, and Canva's Design School.
"About this title" may belong to another edition of this title.
Search results for Powering Content: Building a Nonstop Content Marketing...
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive. Seller Inventory # 00104070513
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive. Seller Inventory # CIN1491963743G
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1491963743I3N00
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1491963743I4N10
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1491963743I4N10
Stock Image
Powering Content : Building a Nonstop Content Marketing Machine
Published by
O'Reilly Media, Incorporated, 2017
ISBN 10: 1491963743
ISBN 13: 9781491963746
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 52809838-75
Stock Image
Powering Content : Building a Nonstop Content Marketing Machine
Published by
O'Reilly Media, Incorporated, 2017
ISBN 10: 1491963743
ISBN 13: 9781491963746
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Seller Inventory # 52802139-75
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_425735229
Seller Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: Big River Books, Powder Springs, GA, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. This is a withdrawn library or rental book. It is stamped or stickered. Seller Inventory # BRV.1491963743.G
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009465830
Buy Used
£ 14.40
£ 5.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available