Simplicity for business success!: Strategies for simple products, services and processes - Softcover

Scherer, Jiri; Hartschen, Michael; Bruegger, Chris

Softcover

ISBN 10: 1490908951 ISBN 13: 9781490908953

Publisher: CreateSpace Independent Publishing Platform, 2013

Synopsis

The world is becoming increasingly complex. Competition means that products are puffed up with additional functions and features. Services are extended and offered in many different variants. This complexity results in a high expediture of time, increased error proneness and leads to more customer queries and complaints. However, customers love simple products and services. Simple business processes make life easier. In “Simplicity for business success!” 5 principles and 14 strategies outline how to make products, services and processes simpler. Numerous examples assist in the implementation.

About this title

About the Author

Jiri Scherer studied economics at the Lucerne School of Business, and completed a postgraduate degree in Innovation Engineering. He has several years of experience in the moderation of innovation workshops and directs creativity and simplicity trainings. Jiri is a co-founder of Denkmotor. www.denkmotor.com Michael Hartschen, PhD, studied mechanical engineering at the University of Stuttgart. He obtained his PhD in the field of innovation and technology management from the BWI at the ETH Zurich. Since 1995, Michael has been working in the areas of innovation, simplicity, technology and product / business development. He is the founder of Brain Connection. www.brainconnection.ch Chris Brügger studied hotel management at the Swiss Hotel Management School and has a postgraduate degree in Quality Management from the Swiss Institute for Business Administration. Chris is lecturer at BWI Management Education of ETH Zurich and directs Simplicity and Creativity trainings in German and English. Chris is a co-founder of Denkmotor. www.denkmotor.com

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2013
• Language: English
• ISBN 10: 1490908951
• ISBN 13: 9781490908953
• Binding: Paperback
• Illustrator: Hagmann Jean-Philippe
• Number of pages: 132