Get Social: A Practical Guide to Using Social Media For Business - Softcover

Blakesley, Ben

Softcover

ISBN 10: 1490368892 ISBN 13: 9781490368894

Publisher: CreateSpace Independent Publishing Platform, 2013

Synopsis

This book will not tell you how to set up a Facebook page. It won't tell you how to format your Twitter cover image or offer advice on which blogging platform to choose. Writing a book on the technical specifics of social media is about as helpful as yesterday’s weather forecast—the information is out of date really quickly! And really, it’s not about the tools anyway—it’s about the concepts. What this book will help you do is Get Social. And I mean "get social" in two different ways. First, to understand social. To have it be an extension of the way you think, work, and interact every day. To understand why a whole generation of consumers shares and interacts the way they do online. Second, to be social. That is, to actually implement a plan to make your business or organization have a social media presence that delivers on your goals and represents your brand well while creating relationships that turn people into customers for life.

About this title

About the Author

Ben Blakesley, co-founder of Community Manager Recharge social media conference and passionate social media advocate, has been working in social for the better part of a decade, spanning industries from music to finance and many in between. One of those “I’ll sleep when I’m dead” kind of guys, Ben lives and breathes social and thrives on making connections and making a difference. He lives in the Philadelphia suburbs with his wonderful and socially adept wife, Lauryn, and their three children, Caroline, George, and Henry, who are the inspiration for everything he does.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2013
• ISBN 10: 1490368892
• ISBN 13: 9781490368894
• Binding: Paperback
• Language: English
• Number of pages: 118