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Social Media Analytics Strategy: Using Data to Optimize Business Performance - Softcover

Gonçalves, Alex

 
9781484231036: Social Media Analytics Strategy: Using Data to Optimize Business Performance
Softcover
ISBN 10: 1484231031 ISBN 13: 9781484231036
Publisher: Apress, 2017

This specific ISBN edition is currently not available.

Synopsis

​Part I: Data.-

Chapter 1: Social Media Data.-

Chapter 2: From Data to Insights.-

Chapter 3: Luis Madureira.-

Part II: Defining Analytics in Social Media and Types of Analytics Tools.-

Chapter 4: Analytics in Social Media.-

Chapter 5: Dedicated vs. Hybrid Tools.-

Chapter 6: Alexander and Frederik Peiniger.-

Part III: Differences of Social Media Networks.-

Chapter 7: Social Network Landscape.-

Chapter 8: Tam Su.-

Part IV: The Analytics Process.-

Chapter 9: The Analytics Process.-

Chapter 10: Armando Terribili.-

Part V: Metrics, Dashboards, and Reports.-

Chapter 11: Metrics.-

Chapter 12: Dashboards.-

Chapter 13: Reports.-

Chapter 14: Milan Veverka.-

Part VI: Strategy and Tactics.-

Chapter 15: Strategy.-

Chapter 16: Tactics.-

Chapter 17: Michael Wu.-

Part VII: The Future.-

Chapter 18: Prescriptive Analytics.-

Chapter 19: The Future of Social Media Analytics.-

"synopsis" may belong to another edition of this title.

  • PublisherApress
  • Publication date2017
  • ISBN 10 1484231031
  • ISBN 13 9781484231036
  • BindingPaperback
  • LanguageEnglish

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9781484231012: Social Media Analytics Strategy: Using Data to Optimize Business Performance

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ISBN 10:  1484231015 ISBN 13:  9781484231012
Publisher: Apress, 2017
Softcover