Starting Your Own Business? (Corban University edition): 10 Questions to Consider Before Investing a Dime - Softcover

Lindell, P Griffith

Softcover

ISBN 10: 1483997510 ISBN 13: 9781483997513

Publisher: Createspace Independent Publishing Platform, 2013

Synopsis

You are considering starting your own business. Why not? You have the best business idea in the world. You have access to terrific financing. You're ready to employ an amazing team. You have the strongest possible drive to succeed. Then again, if you don't ask the right questions--and determine the best answers--your business will fail. Thankfully, no author wants to see you succeed more than Griff. He offers a wealth of current real-world wisdom in this book. Given today's economic realities, "Starting Your Own Business?" is your best next investment. It's must reading!

About this title

About the Author

For more than thirty years, Certified Business Communicator P. Griffith (Griff) Lindell has served as a senior level marketing strategist and a leader to established, reorganizing, and emerging companies. He has developed a unique process to assist executive teams in articulating their purpose, goals, core values, and strategy through customer-centric planning. Using innovative and creative thinking tools, Griff shows budding entrepreneurs how to (a) gain an intimate understanding of customers, (b) a thorough understanding of competitors, and (c) a clearer understanding of themselves. Griff has taught courses in leadership, sales, and marketing for such institutions as University of California, Azusa Pacific University, San Diego Christian College, Marylhurst University, Eastern Oregon University, and Concordia University. He is now Dean of the School of Business at Corban University. As a motivational speaker, he has shared his unique insights on business with dozens of corporations including Medical Marketing Association; American Heart Association; Billy Graham Training Center; Business Marketing Association (BMA); American Marketing Association; Hewlett Packard; Agilent; The Clorox Company, and Polycom International. Griff has helped launch a charity providing homes, help, and hope for displaced and distressed children around the world. Their first life-changing project was in Chiang Mei, Thailand. "Business success is good. Personal significance is what matters." -Griff

Edition details

• Publisher: Createspace Independent Publishing Platform
• Publication date: 2013
• Language: English
• ISBN 10: 1483997510
• ISBN 13: 9781483997513
• Binding: Paperback
• Number of pages: 178