Infinite Ripple: The Social Media Revolution - Softcover

Mehta, Glenn

Softcover

ISBN 10: 1483606775 ISBN 13: 9781483606774

Publisher: XLIBRIS, 2013

Synopsis

An essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. A strong focus on Irish examples contextualises key concepts of the growing global phenomenon with advice to harness this opportunity. Discussion is relevant to modern businesses intent on keeping on top of developments in customer engagement and interaction to improve profitability by exploiting the massive potential offered by this relatively new medium. Relevant theory for students, academics and researchers is explained in a succinct manner, utilising layman's terms and topical examples to ease understanding. Whether you are new to Facebook, Twitter, YouTube or an avid user already, there is advice to effectively leverage social media for everyday success.

About this title

About the Author

Glenn Mehta BBS (Hons), MA (Research) is a lecturer in Social Media, Management Communications and Tourism at the Institute of Technology, Tallaght in South-West Dublin since 2001. An avid researcher in Web 2.0 and social media communications with a focus on the implementation of social media strategies to improve customer engagement and company profitability, he has devised strategies for several Irish-based organisations on the effective use of basic social technologies such as Facebook, Twitter, YouTube and Google in their business models, and has developed methods to use social networking effectively in his career as lecturer and management consultant.

Edition details

• Publisher: XLIBRIS
• Publication date: 2013
• Language: English
• ISBN 10: 1483606775
• ISBN 13: 9781483606774
• Binding: Paperback
• Number of pages: 166