Focus Groups: A Practical Guide for Applied Research - Softcover

Krueger, Richard A.; Casey, Mary Anne

Softcover

ISBN 10: 1483365247 ISBN 13: 9781483365244

Publisher: SAGE Publications, Inc, 2014

Synopsis

Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.

About this title

Review:

“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”

(Theresa Carilli, Purdue University Calumet)

"An excellent 'focused' book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research." (Aditya Simha, University of Wisconsin - Whitewater)

About the Author:

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 2014
• ISBN 10: 1483365247
• ISBN 13: 9781483365244
• Binding: Spiral-bound
• Edition number: 5
• Number of pages: 280