The Commercial Exploitation Of Color As A Consumer Stimulus - Softcover

Yfantis, Vasileios

 
9781482696554: The Commercial Exploitation Of Color As A Consumer Stimulus

Synopsis

The extensive use of color in the word of marketing raises the need for analyzing the physical and psychological options of the color. The current research is an introduction to the use of color in business and explores its value for the right positioning to the mind of the consumers.

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