Items related to The Commercial Exploitation Of Color As A Consumer...

The Commercial Exploitation Of Color As A Consumer Stimulus - Softcover

Yfantis, Vasileios

 
9781482696554: The Commercial Exploitation Of Color As A Consumer Stimulus
Softcover
ISBN 10: 148269655X ISBN 13: 9781482696554
Publisher: CreateSpace Independent Publishing Platform, 2013

Synopsis

The extensive use of color in the word of marketing raises the need for analyzing the physical and psychological options of the color. The current research is an introduction to the use of color in business and explores its value for the right positioning to the mind of the consumers.

"synopsis" may belong to another edition of this title.

Publisher
CreateSpace Independent Publishing Platform
Publication date
2013
Language
Greek, Modern (post 1453)
ISBN 10 
148269655X
ISBN 13 
9781482696554
Binding
Paperback
Number of pages
68