Facebook Marketing with Facebook Graph: Marketing Guide for Small Business: Volume 2 - Softcover

Trott, Brenda

Softcover

ISBN 10: 1482506092 ISBN 13: 9781482506099

Publisher: CreateSpace Independent Publishing Platform, 2013

Synopsis

The idea Facebook is banking on with Facebook Graph is that people want to do business by referral. In the marketing world, we call this “social proof.” If a consumer’s friend has visited a business and it is rated well, then that is a great referral. The results returned are based on factors that include information already shared by your business and the connections of the person searching. Being ready for Facebook Graph is just as important as search engine optimization because with proper preparation, it can help your business get found by more potential customers. Google places a lot of value on “Web2.0” links. That means when you are found by Facebook Graph again and again, Google is going to take note (that’s a good thing.) This book walks the reader through how to set up a business page properly and then optimize it for the new search engine so it can be found by customers.

About this title

About the Author:

Brenda Trott, M.Ed enables parents,teachers and business owners with the tools they need to feel on top of their game without breaking the bank. As the mother of four children, she understands first hand the challenges facing parents and started MyParentingCoach.com to support them. As a from scratch business owner, she understands the need to stay on the cutting edge of marketing and supports other business owners on her Group-E List (find it at BrendaTrott.com) She spent 10 years as a preschool director and built that in home business to multiple locations with 15 employees. After obtaining her master's degree in Early Childhood and Elementary education, Brenda taught in the public school systems of MT, NV, and TX. She always had a foot in the entrepreneurial world and continued her work as a teacher through publications and speaking events. Brenda passionately believes that parents know their children best. Many systems in our social and school systems encourage parents to second guess themselves or cause information overload. Brenda's mission is to support and encourage parents and business owners in every area of their life. When she isn't shuttling her 4 teenagers back and forth from school, Brenda can be found eating chocolate chip cookie dough while her Che-weenies Buddy and Hershey keep a watchful eye.

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2013
• ISBN 10: 1482506092
• ISBN 13: 9781482506099
• Binding: Paperback
• Number of pages: 32