The Flipchart Guide to Customer Advisory Boards, Volume 1: Is your company ready? - Softcover

Gospe Jr., J. Michael

Softcover

ISBN 10: 1479388564 ISBN 13: 9781479388561

Publisher: CreateSpace Independent Publishing Platform, 2013

Synopsis

Customer Advisory Boards (CABs), councils, and other executive forums connect your company's leaders with a small group of executive decision makers from you most important customers. They come together to explore the intersection of strategic issues affecting their businesses and the value your company provides. But to guarantee a successful, world-class advisory board, your company must be organizationally, operationally, and culturally prepared. Are you ready? Written for executive leaders, this playbook is about strategies that will ensure you get the most out of your advisory board investment.

• Discover if a CAB is appropriate for your company
• See how executives use the advisory board to tune their company's strategic direction
• Learn where CABs fit into the overall "voice of the customer" model
• Study the Top 10 List of what all executives need to know about CABs

Also, be sure to check out The Flipchart Guide to Customer Advisory Boards, Volume 2: How to execute a world-class CAB meeting

About this title

About the Author

J. Michael (Mike) Gospe, Jr. is an accomplished Customer Advisory Board facilitator, marketing strategist, and corporate executive who understands what it takes to market and sell to today's business-to-business companies. With more than a decade of CAB leadership experience, Mike inspires companies of all sizes to become even more customer-focused.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2013
• Language: English
• ISBN 10: 1479388564
• ISBN 13: 9781479388561
• Binding: Paperback
• Number of pages: 72