A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World - Softcover

Murrel, Guy

 
9781478777571: A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
Softcover
ISBN 10: 1478777575 ISBN 13: 9781478777571
Publisher: Outskirts Press, 2016

Synopsis

Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining - to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.

"synopsis" may belong to another edition of this title.

Publisher
Outskirts Press
Publication date
2016
Language
English
ISBN 10 
1478777575
ISBN 13 
9781478777571
Binding
Paperback
Number of pages
58