Marketing Inventions Successfully: Increasing Odds for Inventor Success - Softcover

Lowrance, James M.

Softcover

ISBN 10: 1477532129 ISBN 13: 9781477532126

Publisher: CreateSpace Independent Publishing Platform, 2012

Synopsis

This book has been previously published in eBook form and is also a section found in the more comprehensive book titled: "Preparing Inventions for Marketing Success" and is being made available for readers interested in these chapters specifically (shown below).Written in easy-to-follow language, this resource offers opportunity for a well-rounded, general education that can help to instill a better level of confidence and knowledge to inventors of new products with potential for success in the marketplace. No one can promise positive outcomes to inventors but being well-armed with the right information can significantly increase the chances of success.CONTENTS:Chapter One: My Personal Invention Success StoryChapter Two: Marketing Your Own Invention Chapter Three: Patenting - Protecting Your Invention Chapter Four: Promoting Your Invention in the Market Place Chapter Five: The Advantages in “licensing” (Royalty Agreement) your Invention Chapter Six: Beware of Dishonest Invention Companies

About this title

About the Author

A husband, father and grandfather, I've been a contract salesman most of my life and completed studies of theology - Liberty University in 1996. During the early 1990s, I marketed an outdoors product I invented and that I formed a small corporation to patent, manufacture and sell called the "Rod Floater" (now a registered Trademark). I traveled the U.S. making presentations to groups of Wal-Mart zone and district managers and received authorization to sell the product in two regions of Wal-Mart stores for five years. I also sold the product to Bass Pro Shops, Cabela's and Academy Stores, all of which still carry the product and I landed a national promotion for the product with Kerr-McGee Oil company who began using the product to promote their outboard motor oil in 1992. In 1996 I licensed the product to TTI-Blakemore, a major fishing tackle conglomerate, from which I am still paid royalties from sales of the product. I invented and marketed five additional outdoors products, also getting these into Wal-Mart stores and afterward sold them outright rather than licensing them. I learned a great deal about invention marketing during those years and was privileged to meet the CEOs of many well-known companies. I was also invited for television and radio appearances and met with the T.V. hosts of many fishing shows and was featured in the May 2001 issue of Inventors digest magazine.

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2012
• Language: English
• ISBN 10: 1477532129
• ISBN 13: 9781477532126
• Binding: Paperback
• Number of pages: 54