THE Alpha Strategies: Understanding Strategy, Risk and Values in Any Organization
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Alan W. Kennedy Alan founded Gibson Kennedy & Company, a Toronto consulting firm offering strategy and competitive research services since 1990. Alan’s consulting practice focuses on identification and communication of strategy, risk, and values using The Alpha Strategies methodology which he has pioneered. Alan has extensive experience working for senior management and boards in for-profit, not-for-profit, and public sector corporations. Alan has been teaching various strategy courses since 1992 for the Schulich Executive Education Centre at the Schulich School of Business, Toronto, Canada. Thomas E. Kennedy Tom obtained his Honors in Business Administration from the Richard Ivey School of Business at the University of Western Ontario. Tom worked for several years as a Research Associate at a prominent boutique Canadian investment dealer before joining Gibson Kennedy & Company. Tom has extensive industry knowledge of the Canadian financial services industry, particularly non-standard lenders, asset managers, brokerages, exchanges, and property & casualty insurance underwriters.
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