Seeking Success in E-Business: A Multidisciplinary Approach: 123 (IFIP Advances in Information and Communication Technology, 123) - Softcover

Softcover

ISBN 10: 1475764936 ISBN 13: 9781475764932

Publisher: Springer, 2013

Synopsis

In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. The International Federation of Information Processing (IFIP) is a non-governmental, non-profit umbrella organization for national societies working in the field of information processing that was established in 1960 under the auspices of UNESCO. IFIP's mission is to be the leading, truly international, apolitical organization which encourages and assists in the development, exploitation and application of Information Technology for the benefit of all people. At the heart of IFIP lie its Technical Committees that, between them, count on the active participation of some two thousand people world-wide. These Groups work in a variety of ways to share experience and to develop their specialised knowledge. Technical Committees include: TC 1. Foundations of Computer Science; TC 2: Software: Theory and Practice; TC 3: Education; TC 6: Communication Systems; TC 7: System Modelling and Optimization; TC 9: Relationship between Computers and Society; TC 11: Security and Protection in Information Processing Systems; TC 12: Artificial Intelligence and TC 13: Human-Computer Interaction. The IFIP website www.ifip.org) has further details. Technical Committee 8 (TC8) is concerned with Information Systems in organisations. Within TC8 there are different Working Groups focusing on particular aspects of Information Systems.

About this title

Product Description

Seeking Success in E-Business This unique collection of research papers addresses the emerging field of e-commerce and e-business, and presents a number of key contributions as the research fields are maturing. Many of the texts represent cutting edge research illustrating the diverse nature of these fields, from conceptual frameworks to state-of-the-art implementations. Seeking Success in E-Business: A Multidisciplinary Approach includes contributions in areas such as: -Strategies for implementing e-business; -Business-2-consumer, business-2-business; -Internet marketing; -Evaluation tools for e-business; -Implications for SME's; -Mobile commerce; -Trust; -Distributed knowledge ...

About the Author

Paula Swatman is Professor of eBusiness and Director of the Institute for Management at the University of Koblenz-Landau in Germany, as well as Professor of Information Systems within the School of I.S. at Deakin University in Australia.

Edition details

• Publisher: Springer
• Publication date: 2013
• ISBN 10: 1475764936
• ISBN 13: 9781475764932
• Binding: Paperback
• Language: English
• Number of pages: 660
• Editor: Viborg Andersen Kim, Elliot Steve, Swatman Paula M.C., Trauth E.M., Bjørn-Andersen Niels