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Selling the Splat Pack: The DVD Revolution and the American Horror Film - Softcover

 
9781474405584: Selling the Splat Pack: The DVD Revolution and the American Horror Film

Synopsis

This book reveals the role of the DVD market in the growth of ultraviolent horror in the 2000s. This study reveals the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. These changes made way for increasingly violent horror films, like those produced by the Splat Pack, a group of filmmakers who were heralded in the press as subversive outsiders. Taking a different tack, this study proposes that the films of the Splat Pack were products of, rather than reactions against, film industry policy. It blends study of the film industry with analysis of films such as the Saw and Hostel franchises. Features a timely combination of film industry studies with film genre studies; presents a re evaluation of the history of the horror film from an industry studies perspective; an exploration of the relationship between DVDs and film ratings; and interdisciplinary analysis of several recent significant horror films.

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Review

Thorough and engaging 'Selling the Splat Pack' is an industrial and economic analysis of a cycle of brutal but popular works of the mid-2000s like the Saw series, Hostel and Haute Tension (Switchblade Romance). --Glenn Ward, The Gothic Imagination

About the Author

Mark Bernard is Instructor of American Studies and Communication Studies at the University of North Carolina at Charlotte.

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  • PublisherEdinburgh University Press
  • Publication date2015
  • ISBN 10 1474405584
  • ISBN 13 9781474405584
  • BindingPaperback
  • LanguageEnglish
  • Number of pages224

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Paperback. Condition: new. Paperback. Were brutal American horror movies like the Saw and Hostel films a reaction to the trauma of 9/11? Or was something else responsible for the rise of these violent and gory films during the first decade of the twenty-first century? This study reveals the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. These changes made way for increasingly violent horror films, like those produced by the 'Splat Pack', a group of filmmakers who were heralded in the press as subversive outsiders. Taking a different tack, this study proposes that the films of the Splat Pack were products of, rather than reactions against, film industry policy. In doing so, the monograph blends film industry study with an analysis of the films themselves, revealing the films of the Splat Pack as commercial products rather than political manifestos. Reveals the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. This title presents a re-evaluation of the history of the horror film from an industry studies perspective. It also features an exploration of the relationship between DVDs and film ratings. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781474405584

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Condition: New. Reveals the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. This title presents a re-evaluation of the history of the horror film from an industry studies perspective. It also features an exploration of the relationship between DVDs and film ratings. Num Pages: 224 pages, 20 b&w illustrations. BIC Classification: 1KBB; APFN; JFCA. Category: (G) General (US: Trade). Dimension: 236 x 157 x 16. Weight in Grams: 342. . 2015. 1st Edition. Paperback. . . . . Seller Inventory # V9781474405584

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