Strategy In A Week: Strategic Thinking Skills In Seven Simple Steps - Softcover

Berry, Stephen

Softcover

ISBN 10: 1473610346 ISBN 13: 9781473610347

Publisher: Teach Yourself, 2016

Synopsis

Strategic thinking just got easier
For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route.

Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy.

To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking.

Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:

- Sunday: Understand what strategy is and what it isn't
- Monday: Understand what drives strategy and what strategy drives
- Tuesday: Understand internal strategy
- Wednesday: Understand marketing strategy
- Thursday: Understand brand strategy
- Friday: Understand competitive strategy
- Saturday: Keep strategy going

About this title

About the Author

Stephen Berry is a leading expert on strategy as both a coach and a practitioner.

From the Back Cover

Strategic thinking just got easier
You are just seven steps away from mastering strategy. Good strategic thinking is at an absolute premium in business and with the news so full of organisations that have made the most basic strategic errors and failed, this book will give you the cutting edge. Imagine having a clear understanding of what organizational strategy is and where it fits within the business. Now you can.

Strategy In A Week is a simple and straightforward guide to acquiring vital strategic thinking skills, giving you everything you really need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. You'll also find exercises to help you put it all into action.

The fastest way to successful strategy
Whether you choose to read it in a week or in a single sitting, Strategy In A Week is your fastest route to success:

- Sunday: Understand what strategy is and what it isn't
- Monday: Understand what drives strategy and what strategy drives
- Tuesday: Understand internal strategy
- Wednesday: Understand marketing strategy
- Thursday: Understand brand strategy
- Friday: Understand competitive strategy
- Saturday: Keep strategy going

Learn in a week, remember for a lifetime

Edition details

• Publisher: Teach Yourself
• Publication date: 2016
• Language: English
• ISBN 10: 1473610346
• ISBN 13: 9781473610347
• Binding: Paperback
• Number of pages: 128