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SEO And Search Marketing In A Week: Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps - Softcover
Synopsis
A dynamic collection of tools, techniques, and strategies that will help you get to grips with the baffling world of search engine optimization (SEO) and search engine marketing (SEM).
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About the Author
Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.
From the Back Cover
SEO and search marketing just got easier
You are just seven steps away from understanding search engine optimization (SEO) and search engine marketing (SEM). Imagine knowing exactly how to get your website content found by search engines and run paid advertising campaigns to drive visitors to your web pages and generate revenue. Now you can.
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world. You'll also find tips to help you put it all into action.
The fastest way to successful SEO and search marketing
Whether you choose to read it in a week or in a single sitting, SEO and Search Marketing In A Week is your fastest route to success:
- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress
Learn in a week, remember for a lifetime
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