Marketing Plans In A Week: How To Write A Marketing Plan In Seven Simple Steps (Teach Yourself) - Softcover

Jay, Ros; Sealey, John

Softcover

ISBN 10: 1473609593 ISBN 13: 9781473609594

Publisher: Teach Yourself, 2016

Synopsis

Marketing planning just got easier
Nothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits.

The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively.

This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities.

Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:

- Sunday: What is a marketing plan?
- Monday: Asking questions
- Tuesday: Researching the answers
- Wednesday: The objectives
- Thursday: Converting objects into action plans
- Friday: Putting the plan together
- Saturday: Using the marketing plan

About this title

About the Author

Ros Jay is a freelance business writer and editor. She has written a number of books on marketing topics and also advises small businesses on corporate image and marketing. John Sealey is a successful marketing consultant and leading business enhancement expert.

From the Back Cover

Marketing planning just got easier
You are just seven steps away from market domination. Imagine being able to combine well thought out marketing approaches with a marketing plan that grabs people's attention and brings you more customers, sales and profits. Now you can.

Marketing Plans In A Week is a simple and straightforward guide to marketing planning, giving you everything you really need to know in just seven short chapters. From telling your marketplace what it is you do, why that is going to be of value to them and why they should buy from you and not the competition, to delivering market awareness and attracting, winning and keeping sales opportunities, you'll discover how a marketing plan can be used to help ensure long-term growth and prosperity, and eventual market domination. You'll also find exercises to help you put it all into action.

The fastest way to market domination
Whether you choose to read it in a week or in a single sitting, Marketing Plans In A Week is your fastest route to success:

- Sunday: What is a marketing plan?
- Monday: Asking questions
- Tuesday: Researching the answers
- Wednesday: Finding your objectives
- Thursday: Converting your objectives into action plans
- Friday: Putting the plan together
- Saturday: Using your marketing plan

Learn in a week, remember for a lifetime

Edition details

• Publisher: Teach Yourself
• Publication date: 2016
• Language: English
• ISBN 10: 1473609593
• ISBN 13: 9781473609594
• Binding: Paperback
• Number of pages: 128