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Synopsis
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
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About the Author
Alexandru-Mircea Nedelea, Stefan cel Mare University of Suceava, Romania.
Maximiliano Korstanje, University of Palermo, Argentina.
Babu George, Fort Hays State University, USA.
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Strategic Tools and Methods for Promoting Hospitality and Tourism Services
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Business Science Reference, 2015
ISBN 10: 146669761X
ISBN 13: 9781466697614
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Strategic Tools and Methods for Promoting Hospitality and Tourism Services
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Business Science Reference, 2016
ISBN 10: 146669761X
ISBN 13: 9781466697614
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Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Published by
Business Science Reference, 2015
ISBN 10: 146669761X
ISBN 13: 9781466697614
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781466697614
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Strategic Tools and Methods for Promoting Hospitality and Tourism Services
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Business Science Reference, 2015
ISBN 10: 146669761X
ISBN 13: 9781466697614
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Buch. Condition: Neu. Strategic Tools and Methods for Promoting Hospitality and Tourism Services | Alexandru-Mircea Nedelea (u. a.) | Buch | Gebunden | Englisch | 2015 | Business Science Reference | EAN 9781466697614 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 104036160
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Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Published by
Business Science Reference, 2016
ISBN 10: 146669761X
ISBN 13: 9781466697614
New
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry. Seller Inventory # 9781466697614