Product Innovation through Knowledge Management and Social Media Strategies (Advances in Marketing, Customer Relationship Management, and E-Services) - Hardcover

 
9781466696075: Product Innovation through Knowledge Management and Social Media Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)
Hardcover
ISBN 10: 1466696079 ISBN 13: 9781466696075
Publisher: Idea Group,U.S., 2015

Synopsis

Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace. Product Innovation through Knowledge Management and Social Media Strategies is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations. Highlighting pertinent theories and techniques for improving communication and ensuring successful product development, this book is ideally designed for corporate managers, organizational leaders, researchers, and professionals interested in the value of knowledge sharing and social media tools in modern organizations.

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About the Author

Alok Kumar Goel, Human Resource Development Centre, India.

Puja Singhal, Amity University, India.

"About this title" may belong to another edition of this title.

Publisher
Idea Group,U.S.
Publication date
2015
Language
English
ISBN 10 
1466696079
ISBN 13 
9781466696075
Binding
Hardcover
Number of pages
421
Editor
Goel Alok Kumar, Singhal Puja