Strategic Utilization of Information Systems in Small Business (Advances in Business Information Systems and Analytics) - Hardcover

Hunter, M. Gordon

Hardcover

ISBN 10: 1466687088 ISBN 13: 9781466687080

Publisher: Idea Group,U.S., 2015

Synopsis

The small business is an often underestimated asset of both the modern economy and the commercial workforce. Those employed by small businesses make up a large percentage of both the U.S. and Canadian populations, and with the internet and other technologies connecting us like never before, the opportunity is present for even the smallest company to reach a global scale. Strategic Utilization of Information Systems in Small Business explores the possibilities not just in expanding a business, but in assisting a business in meeting its full potential, no matter its size. Including a variety of perspectives on what it means to be a small business and how to bring that business to maturity, this book is an essential reference source for small business owners, managers, and employees, as well as students, researchers, and aspiring entrepreneurs. This publication features chapters on the different aspects of management processes, e-commerce, and e-businesses, including the characteristics of a smart entrepreneur, success vs. failure, longevity, technology adoption, the types of different information systems and how to implement them, data and decision making, theories for investigating small businesses, business strategy, and competitive advantage.

About this title

About the Author

M. Gordon Hunter, The University of Lethbridge, Canada.

Edition details

• Publisher: Idea Group,U.S.
• Publication date: 2015
• Language: English
• ISBN 10: 1466687088
• ISBN 13: 9781466687080
• Binding: Hardcover
• Number of pages: 418