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Contemporary Research Methods and Data Analytics in the News Industry (Advances in Media, Entertainment, and the Arts) - Hardcover

 
9781466685802: Contemporary Research Methods and Data Analytics in the News Industry (Advances in Media, Entertainment, and the Arts)
Hardcover
ISBN 10: 1466685808 ISBN 13: 9781466685802
Publisher: Idea Group,U.S., 2015

Synopsis

The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences. Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies. This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.

"synopsis" may belong to another edition of this title.

About the Author

William J. Gibbs, Duquesne University, USA.

Joseph McKendrick, Independent Analyst and Columnist, USA.

From the Back Cover

The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences. Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies. This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.

"About this title" may belong to another edition of this title.

Publisher
Idea Group,U.S.
Publication date
2015
Language
English
ISBN 10 
1466685808
ISBN 13 
9781466685802
Binding
Hardcover
Number of pages
340
Editor
Gibbs William J., McKendrick Joseph