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Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services) - Hardcover

 
9781466660748: Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services)
Hardcover
ISBN 10: 1466660740 ISBN 13: 9781466660748
Publisher: Idea Group,U.S., 2014

Synopsis

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

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About the Author

Fabio Musso University of Urbino, Department of Economics, Society and Politics (DESP), Italy

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Publisher
Idea Group,U.S.
Publication date
2014
Language
English
ISBN 10 
1466660740
ISBN 13 
9781466660748
Binding
Hardcover
Number of pages
685
Editor
Musso Fabio, Druica Elena