Frameworks of IT Prosumption for Business Development (Advances in Business Information Systems and Analytics) - Hardcover

 
9781466643130: Frameworks of IT Prosumption for Business Development (Advances in Business Information Systems and Analytics)
Hardcover
ISBN 10: 1466643137 ISBN 13: 9781466643130
Publisher: Idea Group,U.S., 2013

Synopsis

Separation distinction between the roles of the producer and consumer has become blurred with the development of new science and technologies enabling the emergence of the prosumer, or the active consumer. In the IT sector, the role of the end-user has broadened to include innovation and development practices in addition to the traditional consumer activities. As such, businesses must create opportunities for product development and innovation by the consumers. Frameworks of IT Prosumption for Business Development investigates the latest empirical research on active use of information technology resources, enabling users with new methodologies, tools, and opportunities to impact application development processes. The objective of this reference book is to mobilize end-users to take a more active role in their own IT solutions, which will in turn assist in the development of best practices in IT at all levels.

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About the Author

Małgorzata Pańkowska, University of Economics in Katowice, Poland.

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Publisher
Idea Group,U.S.
Publication date
2013
Language
English
ISBN 10 
1466643137
ISBN 13 
9781466643130
Binding
Hardcover
Number of pages
347
Editor
Pankowska Malgorzata