Organizations and Social Networking: Utilizing Social Media to Engage Consumers (Advances in Marketing, Customer Relationship Management, and E-Services) - Hardcover

Hardcover

ISBN 10: 146664026X ISBN 13: 9781466640269

Publisher: Idea Group,U.S., 2013

Synopsis

The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

About this title

About the Author

Eldon Y. Li, National Chengchi University, Taiwan & California Polytechnic State University, USA.

Stanley Loh, Lutheran University of Brasil, (ULBRA), Brazil & Technology Faculty Senac Pelotas, Brazil.

Cain Evans, University of Central England in Birmingham, UK.

Fabiana Lorenzi Lutheran University of Brasil (ULBRA), Brazil.

Edition details

• Publisher: Idea Group,U.S.
• Publication date: 2013
• Language: English
• ISBN 10: 146664026X
• ISBN 13: 9781466640269
• Binding: Hardcover
• Number of pages: 329
• Editor: Li Eldon Y., Loh Stanley, Evans Cain, Lorenzi Fabiana