Building Network Capabilities in Turbulent Competitive Environments: Business Success Stories from the BRICs: 49 (Resource Management) - Hardcover

Hong, Paul; Park, YoungWon

Hardcover

ISBN 10: 1466515759 ISBN 13: 9781466515758

Publisher: CRC Press, 2014

Synopsis

Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investment of appropriate resources. This book presents strategies for recognizing the challenges and optimizing the opportunities for building network capabilities and competitive advantage within the context of these emerging markets.

Building Network Capabilities in Turbulent Competitive Environments provides a thorough review of the literature and an unparalleled abundance of fascinating case studies featuring Japanese, Korean, and indigenous business examples. To gather real-world information, research teams made numerous field visits to many firms in the BRIC markets to meet and interview executives and observe their manufacturing and supply chain practices.

The information in this book is presented within a fully formulated theoretical framework of three core competencies: technology competence (capability to offer innovative products that fit these markets), customer competence (capability to understand and satisfy different customer needs), and linkage competence (ability to integrate technology and customer competence). The book also covers the concepts of product architecture and supply chain management to provide a more in-depth analysis of global firms operating in BRIC markets.

About this title

About the Author

Dr. Paul Hong is a professor of operations management at the University of Toledo, USA. He holds a PhD degree in manufacturing management and engineering from the University of Toledo. He also holds an MBA and an MA in economics degree from Bowling Green State University, USA and a BA from Yonsei University in Seoul, Korea. He has presented and published more than 200 articles in conferences and journals including Journal of Operations Management, International Journal of Production Research, Corporate Governance: An International Review, Journal of Supply Chain Management, Benchmarking: An International Journal, British Journal of Educational Technology, Strategic Outsourcing: An International Journal and European Journal of Innovation Management, Journal of Production Economics, International Journal of Operations and Production Management, Journal of Business Research, International Journal of Technology Management, International Journal of Information Management, Management Decision, Journal of Cleaner Production, Journal of Purchasing and Supply Management, Journal of Service Management, and Business Horizons. He is the recipient of Journal of Operations Management Best Paper Finalist Award (2006) for the paper, Role Change of Design Engineers in Integrated Product Development), Emerald Literati Network 2011 Awards for Excellence for the paper, Integration of Supply Chain IT and Lean Practices for Mass Customization: Benchmarking of product and service focused manufacturers, and Best Paper Awards on Flexible and Redundant Supply Chain Practices to Build Strategic Supply Chain Resilience: Contingent and Resource-Based Perspectives and Using Social Media for Competitive Advantage: An Empirical Study at Annual North American Research Symposium in Tempe, Ariz. 2012 and 2013. He is an editorial review board member of several journals including Journal of Operations Management, Journal of Humanitarian Logis

Edition details

• Publisher: CRC Press
• Publication date: 2014
• Language: English
• ISBN 10: 1466515759
• ISBN 13: 9781466515758
• Binding: Hardcover
• Edition number: 1
• Number of pages: 244