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Synopsis
When it was first published in 2011, So You Want to Be Customer-Centric? was one of the first executive guides to put customer-centricity on the agenda. In just 99 pages, it challenged leaders to move beyond rhetoric and put customers before quarterly profits and politics. More than a decade later, its message remains as relevant as ever.
This straight-talking action guide shows how to focus on customers despite budget constraints, corporate silos, or ambivalent data – not because it’s nice, but because it’s profitable. It also includes classic case studies and insights from executives at C&A, ING, Lexus Europe, L’Oréal Group, Orange Business Services, Philips, Sanoma Magazines International, and the World Economic Forum.
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About the Author
For over 25 years, Alain Thys has worked on every side of the corporate fence. Now he is on a mission to make the world a more customer-friendly place. To this end, he writes and presents on customer-centricity while managing the international customer strategy boutique Futurelab.
"About this title" may belong to another edition of this title.
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So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations
Published by
Createspace Independent Publishing Platform, 2011
ISBN 10: 1463785143
ISBN 13: 9781463785147
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Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1463785143I2N00
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So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations
Published by
CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1463785143
ISBN 13: 9781463785147
Used
Softcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M01463785143-V
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So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations
Published by
CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1463785143
ISBN 13: 9781463785147
New
Softcover
Seller: California Books, Miami, FL, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Print on Demand. Seller Inventory # I-9781463785147
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So You Want to Be Customer-Centric?
Published by
CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1463785143
ISBN 13: 9781463785147
Used
Softcover
Seller: Hamelyn, Madrid, M, Spain
Seller rating 5 out of 5 stars
Condition: Good. : En este libro, Alain Thys nos guía a través de 8 pasos para lograr relaciones rentables con los clientes, ayudándonos a superar los hábitos que impiden que las empresas se centren verdaderamente en el cliente. Con estudios de caso y las mejores prácticas de ejecutivos de C&A, ING, Lexus Europe, L'Oréal Group, Orange Business Services, Philips, Sanoma Magazines International y el Foro Económico Mundial, este libro es una guía de acción ejecutiva para enfocar a las empresas en los clientes a pesar de las limitaciones presupuestarias, la política corporativa y los datos ambivalentes. EAN: 9781463785147 Tipo: Libros Categoría: Negocios y Economía Título: So You Want to Be Customer-Centric? Autor: Alain Thys Editorial: CreateSpace Independent Publishing Platform Idioma: en Páginas: 100 Formato: tapa blanda. Seller Inventory # Happ-2025-06-11-f95d8564
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So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations
Published by
CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1463785143
ISBN 13: 9781463785147
Used
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Seller: Bookbot, Prague, Czech Republic
Seller rating 5 out of 5 stars
Softcover. Condition: Fine. Abnutzung / Risse - leicht; Gebrochener Buchrucken / Seiten oder Softcover umgeknickt; Vergilbt / ausgeblichen. Despite proclaiming the contrary, most businesses don't really care about their customers. Sure, they swear blind that the customer is at the heart of everything they do. But when push comes to shove, customer happiness comes second to quarterly profits and Christmas bonuses. In just 99 pages, So You Want to Be Customer-Centric? helps you shake the habits that are preventing companies being truly customer-centric. This straight-talking executive action guide helps you focus on customers in spite of budget constraints, corporate politics, organizational silos and ambivalent data. Not because it's a nice thing to do, but because it is ultimately more profitable. The book includes case studies and best practice insight from senior executives who have been C&A, ING, Lexus Europe, L'Oreal Group, Orange Business Services, Philips, Sanoma Magazines International and the World Economic Forum. Seller Inventory # 75edfb82-b20c-4edc-8f36-358aef20f315
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So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations
Published by
Createspace Independent Publishing Platform, 2011
ISBN 10: 1463785143
ISBN 13: 9781463785147
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So You Want To Be Customer-Centric. 8 Steps To Profitable Customer Relations
Published by
CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1463785143
ISBN 13: 9781463785147
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Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut - gebraucht. Taschenbuch 100 S. Sehr guter Zustand, ohne Namenseintrag So You Want To Be Customer-Centric? 8 Steps To Profitable Customer Relations Zustand: 2, Sehr gut - gebraucht, Taschenbuch CreateSpace Independent Publishing Platform , 2011 100 S. , So You Want To Be Customer-Centric. 8 Steps To Profitable Customer Relations, Alain Thys. Seller Inventory # BU365280
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So You Want To Be Customer-Centric. 8 Steps To Profitable Customer Relations
Published by
CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1463785143
ISBN 13: 9781463785147
Used
Softcover
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: Wie neu - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag So You Want To Be Customer-Centric? 8 Steps To Profitable Customer Relations Zustand: 1, Wie neu - gebraucht, Taschenbuch CreateSpace Independent Publishing Platform , 2011 , So You Want To Be Customer-Centric. 8 Steps To Profitable Customer Relations, Alain Thys. Seller Inventory # BU365102