1 Introduction.- 2 Some Conceptual Foundations: A Primer on the Economic Structure of Professional Sport.- 3 The USFL as a Case Study.- 4 A Brief History of Post-World War II Rival Leagues.- 5 Explaining Competitiveness: Alternate Theoretical Frameworks.- 6 Property-Based Resources: Franchise Locations, Stadiums, and Players.- 7 Knowledge-Based Resources.- Managerial Competencies.- 8 The Way Ahead: The Prospects for the Re-Emergence of Rival Leagues.- Index.
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